This is now, that was then!

Synchronista LLC is proud to announce our latest site — ArchiveAmericana.com, where you can rediscover your history… and find out a whole lot more.

This is now, that was then

Today, we have countless different ways to preserve our legacy — from posting photos online to tweeting updates to contributing to community websites our words, audio, video and still photography.

Our forebears regularly communicated about what filled their days, too. Those records, though, take a lot of work to access because they’re not directly compatible with today’s technology. But while researching our own genealogy, we found — scattered here, there and everywhere — little bits and pieces of a puzzle that helped define and color our family tree.

Finally, instead of envisioning our distant relatives as sepia-toned paper dolls moving against a hazy, grainy backdrop, we started to get a real sense of the events and experiences that shaped their lives… and ultimately made possible our own.

Archive Americana is here to take the ideas and interests and impressions of way back then and bring them up to the here and now. By culling old records, revisiting old news stories, discovering long-lost recipes and dusting off photographs and drawings of the past, we’re working to make history truly a part of this digital age.

In American schools, kids learn about ancient rituals of countless other cultures — even though we don’t know too much about what everyday life was really like for our great-great-great grandparents and the generations that came before. While we have what’s in our history books, what’s been lost to time are so many of the everyday details of life for our ancestors.

And by bringing some of history forward, it’s our hope that we can learn from, be enlightened by, and ultimately truly appreciate our own forgotten legacies.

This is now, that was then

Today, we have countless different ways to preserve our legacy — from posting photos online to tweeting updates to contributing to community websites our words, audio, video and still photography.

Our forebears regularly communicated about what filled their days, too. Those records, though, take a lot of work to access because they’re not directly compatible with today’s technology. But while researching our own genealogy, we found — scattered here, there and everywhere — little bits and pieces of a puzzle that helped define and color our family tree.

Finally, instead of envisioning our distant relatives as sepia-toned paper dolls moving against a hazy, grainy backdrop, we started to get a real sense of the events and experiences that shaped their lives… and ultimately made possible our own.

Archive Americana is here to take the ideas and interests and impressions of way back then and bring them up to the here and now. By culling old records, revisiting old news stories, discovering long-lost recipes and dusting off photographs and drawings of the past, we’re working to make history truly a part of this digital age.

In American schools, kids learn about ancient rituals of countless other cultures — even though we don’t know too much about what everyday life was really like for our great-great-great grandparents and the generations that came before. While we have what’s in our history books, what’s been lost to time are so many of the everyday details of life for our ancestors.

And by bringing some of history forward, it’s our hope that we can learn from, be enlightened by, and ultimately truly appreciate our own forgotten legacies.

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Today, we have countless different ways to preserve our legacy — from posting photos online to tweeting updates to contributing to community websites our words, audio, video and still photography.

Our forebears regularly communicated about what filled their days, too. Those records, though, take a lot of work to access because they’re not directly compatible with today’s technology. But while researching our own genealogy, we found — scattered here, there and everywhere — little bits and pieces of a puzzle that helped define and color our family tree.

Finally, instead of envisioning our distant relatives as sepia-toned paper dolls moving against a hazy, grainy backdrop, we started to get a real sense of the events and experiences that shaped their lives… and ultimately made possible our own.

Archive Americana is here to take the ideas and interests and impressions of way back then and bring them up to the here and now. By culling old records, revisiting old news stories, discovering long-lost recipes and dusting off photographs and drawings of the past, we’re working to make history truly a part of this digital age.

In American schools, kids learn about ancient rituals of countless other cultures — even though we don’t know too much about what everyday life was really like for our great-great-great grandparents and the generations that came before. While we have what’s in our history books, what’s been lost to time are so many of the everyday details of life for our ancestors.

And by bringing some of history forward, it’s our hope that we can learn from, be enlightened by, and ultimately truly appreciate our own forgotten legacies.

With more than 32,000 baby names — along with some of the most innovative and unique naming tools and features out there — the brand new ClickBabyNames.com site is the destination for any expectant parents who are looking for more than just an endless lists of names.

With more ideas, more insight, more opportunities for reader interaction, and more innovative naming inspiration than any other site of its class, ClickBabyNames.com is where the best baby names just click!

Synchronista’s latest content site — Finder’s Free — is live and in beta mode while we add content and navigate some of the twists and turns to make the

FindersFree.com is a moderated Q&A site to help you find out what you want to know — or find what you’re looking for — through a combination of answers offered by our in-house researchers/writers, and those provided by site members who have relevant information and want to share.

Look for the site to launch in late summer 2011.

Here are six of our favorite answers so far:

• Why shouldn’t I use my camera’s flash?
• What is 3D printing?
• How do I change my Facebook privacy settings?
• Is a tomato a fruit or a vegetable?
• How can I find my old blog content?
• What is “icing” in hockey?

See some of what’s at Kennedy Space Center in Florida — including Kitty Hawk, the original Apollo 14 command module, Saturn V rocket boosters, a full-scale Space Shuttle — as well as the actual shuttle launch pad, which was being prepped for the May 14, 2010 launch of Atlantis (STS-132).

Synchronista LLC is happy to be working with our friend and colleague Aly Walansky, bringing on her successful blog ALittleAlytude.com as a partner site!

About ALittleAlytude.com

Aly Walansky created A Little Aly-tude on SheKnows.com in 2006, as one of the first well-known beauty and style blogs on the Internet. Over time, it became a foremost source for advice, tips, reviews, and commentary across the lifestyle genre.

Her writing is coveted across the Internet, where she holds several posts including beauty and fashion editor for MyGloss.com, senior editor for LovingYou.com, style columnist for SheKnows.com and a a contributor to publications ranging from Huffington Post to StyleUnlimited to New Beauty Magazine.

While she is well-known for her beauty and style writing — New Beauty Magazine rated her one of the top four beauty bloggers on the web in their Winter 2010 issue and Star Magazine rated her the hottest blogger on the Internet in 2011 — she’s rather diversified in the blogosphere — she’s been hired to live-blog from locations ranging from the Miss America pageant to the Emmy Awards.

Diversified, sure, but her true passion exists in the worlds of beauty and style, and she is quoted in countless publications on a weekly basis, and has appeared as a beauty expert on the FOX network and various radio programming.

Aly currently resides in New York City, where she focuses on the travel, beauty/spa, and fashion writing realm.

Photos taken in upstate New York during May, 2011 — including at Rochester’s Lilac Festival. Other photos: A sunset over Lake Ontario, an Obelisk at Mt Hope Cemetery, tulips at Niagara Falls (US side).

More photos from our photo studio! This time, fun with words (and props)…

Synchronista LLC is proud to announce that we have published our first book!

Scatter, a novel by Nicola Jane Ford, is now available on Amazon.com for the Kindle ebook reader, and on Barnes & Noble for the Nook ebook reader.

About Scatter:

Near death and abandoned on a road halfway to nowhere, Callan Kelsey can’t remember how he got any of his bizarre injuries — or even recall any details of his own life.

Though missing one arm and covered in wounds both surgical and seemingly accidental, his mind is the biggest mystery of all. Indeed: Nobody would have imagined that this lost man had, just days before, been the key player in an intricate scheme with global repercussions.

In pursuit of his story — and the story behind the story — political treachery, criminal intrigue and medical mastery work together to reveal a high-profile impostor and a grand scheme that would, if successful, shake the government to its core.

• Buy SCATTER on Amazon.com

Word count: 78,000+

Some of Europe’s most stunning landmarks: The Eiffel Tower and Notre Dame in Paris, along with the Colosseum in Rome (Roman Coliseum).

Here are some stock photographs of lollipops that we took in our studio: