SheKnows.com founder rewrites history with new site Archive Americana

Synchronista LLC, a new startup from the co-founder of SheKnows.com, salutes the past with the launch of ArchiveAmericana.com.

“Rediscover your history” is the tagline for thirteenth-generation American Nancy J Price’s latest venture. The new website offers hundreds of vintage articles and images culled from US history, pairs them with timely illustrations, then presents them in an attractive, categorized and searchable magazine-style format.

Price first realized the concept for ArchiveAmericana.com in mid-2011 when, while researching her own genealogy, she discovered what she calls “a treasure trove of fantastic, forgotten content.”

“The original idea was, ‘If the web had been around 100 years ago, what would it have been like?’” she says. “Basically, we’re seeking out the most relevant and interesting historical news stories, articles and images, and putting them into a modern framework.” The concept has been expanded since then, and now covers hundreds of different topics from the 1830s to the 1970s, with an emphasis on the Victorian and Edwardian eras.

“For the generations that came before us, newspapers were their TV, their internet — their connection to the world beyond their doorsteps,” says Price.

In 1999, Price co-founded SheKnows.com, now the largest lifestyle website for women (per comScore), and served as Executive Editor for more than a decade. Price’s years of experience building SheKnows and numerous other websites, as well as acting as Editor-in-Chief of several print magazines, helped her hone the ability to understand what engages and intrigues readers.

The content of ArchiveAmericana.com has been thoughtfully culled from throughout American history, and sourced from massive collections of newspaper and magazine pages, along with memorabilia from her own stash of thousands of vintage postcards, photos and other mementos.

In addition to presenting major news features — such as the Titanic sinking, the moon landing, the assassinations of both Lincoln and Kennedy — ArchiveAmericana.com also includes everything you’d expect to find on a general-interest website of today: innovations and inventions, home and money, fashion and beauty, sports and beyond. The site also has a wealth of heirloom recipes — antique cooking how-tos for dishes long forgotten, and those fondly remembered.

Additional article collections provide more nostalgic food for thought: the earliest reports of major milestones and events as they happened, musings on how our ancestors imagined the future, and their take on what was already history.

In the case of early America, there are literally millions of records available, and while entire newspaper pages have been photographed, most of them have not been converted to text. Finding specific information is a sometimes difficult and daunting task. Price notes that even some major news stories have been seen by only a few over the last century. “For instance, we have the first complete online transcript of the San Francisco newspaper published the day after the 1906 earthquake,” says Price. “While the city was burning, reporters, editors and pressmen were working — yet many of those stories weren’t available as text until now.” The site also features a detailed first-person account of a woman’s desperate escape from the Titanic.

When archaeologists find an ancient civilization, such as the Mayan ruins or Pompeii in Italy, the primary focus is to understand how those people lived. Price says the same curiosity holds true today when it comes to discoveries we make about our own families.

Whether you want to an inside view of a famous event or just some new perspective on the day-to-day life as it was way back when, look beyond the textbooks. Take a trip to the past and rediscover your own history using the simplest form of time travel: ArchiveAmericana.com. (No TARDIS required.)

About Synchronista

Synchronista LLC is a boutique creative company, skilled in web site development, web design, photography, writing & editing, brand creation, marketing, public relations, publishing and other media pursuits. In addition to ArchiveAmericana.com, the company’s websites include ClickBabyNames.com, a searchable database of 28,000 baby names and interactive naming tools; Q&A site FindersFree.com; downloadable chore checklists and organization tips at ChoreTell.com; and PrintColorFun.com, which offers free printables and coloring pages.

Past projects from Synchronista’s principal, Nancy J Price, can be found across the web, and include ePregnancy.com (now owned by Toys R Us), PregnancyDaily.com (now part of Disney’s Baby Zone), and SheKnows.com, recognized as one the internet’s top properties for women today per comScore. Find out more at synchronista.com.

Media/Press Contact:

Andy Warycka
Marketing Director
Synchronista LLC
480.544.4946
andy <-at-> synchronista.com

With more than 32,000 baby names — along with some of the most innovative and unique naming tools and features out there — the brand new ClickBabyNames.com site is the destination for any expectant parents who are looking for more than just an endless lists of names.

With more ideas, more insight, more opportunities for reader interaction, and more innovative naming inspiration than any other site of its class, ClickBabyNames.com is where the best baby names just click!

Synchronista’s latest content site — Finder’s Free — is live and in beta mode while we add content and navigate some of the twists and turns to make the

FindersFree.com is a moderated Q&A site to help you find out what you want to know — or find what you’re looking for — through a combination of answers offered by our in-house researchers/writers, and those provided by site members who have relevant information and want to share.

Look for the site to launch in late summer 2011.

Here are six of our favorite answers so far:

• Why shouldn’t I use my camera’s flash?
• What is 3D printing?
• How do I change my Facebook privacy settings?
• Is a tomato a fruit or a vegetable?
• How can I find my old blog content?
• What is “icing” in hockey?

See some of what’s at Kennedy Space Center in Florida — including Kitty Hawk, the original Apollo 14 command module, Saturn V rocket boosters, a full-scale Space Shuttle — as well as the actual shuttle launch pad, which was being prepped for the May 14, 2010 launch of Atlantis (STS-132).

Synchronista LLC is happy to be working with our friend and colleague Aly Walansky, bringing on her successful blog ALittleAlytude.com as a partner site!

About ALittleAlytude.com

Aly Walansky created A Little Aly-tude on SheKnows.com in 2006, as one of the first well-known beauty and style blogs on the Internet. Over time, it became a foremost source for advice, tips, reviews, and commentary across the lifestyle genre.

Her writing is coveted across the Internet, where she holds several posts including beauty and fashion editor for MyGloss.com, senior editor for LovingYou.com, style columnist for SheKnows.com and a a contributor to publications ranging from Huffington Post to StyleUnlimited to New Beauty Magazine.

While she is well-known for her beauty and style writing — New Beauty Magazine rated her one of the top four beauty bloggers on the web in their Winter 2010 issue and Star Magazine rated her the hottest blogger on the Internet in 2011 — she’s rather diversified in the blogosphere — she’s been hired to live-blog from locations ranging from the Miss America pageant to the Emmy Awards.

Diversified, sure, but her true passion exists in the worlds of beauty and style, and she is quoted in countless publications on a weekly basis, and has appeared as a beauty expert on the FOX network and various radio programming.

Aly currently resides in New York City, where she focuses on the travel, beauty/spa, and fashion writing realm.

Photos taken in upstate New York during May, 2011 — including at Rochester’s Lilac Festival. Other photos: A sunset over Lake Ontario, an Obelisk at Mt Hope Cemetery, tulips at Niagara Falls (US side).

More photos from our photo studio! This time, fun with words (and props)…

Some of Europe’s most stunning landmarks: The Eiffel Tower and Notre Dame in Paris, along with the Colosseum in Rome (Roman Coliseum).

Here are some stock photographs of lollipops that we took in our studio:

From Synchronista: A website featuring articles, videos, news stories, medical research and more for families living with autism.

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